Content and design
Product photography for your store: a simple shot plan
Plan images that explain appearance, scale and details. A consistent gallery, sensible file sizes and useful descriptions support product decisions.
Product images help customers evaluate something they cannot hold. An attractive photograph is not enough if it hides proportions, texture or what is included.
Prepare a shot list
- The entire item on a quiet background.
- Another useful angle.
- A material or construction detail.
- A clear sense of scale.
- Included pieces and variants.
A mug may need an inside view; a bag may need its pocket arrangement. Each image should answer a different question instead of repeating nearly identical views.
Keep the catalogue consistent
Standardise background, light direction and framing. Main images should support comparison without misleading scale differences. Record the setup so future sessions can match it.
Retain the real product
Clean the background and adjust exposure without changing defining texture or variant colour. Explain which accessories are included. AI illustrations should not impersonate accurate product photography when they alter the item.
Prepare suitable files
Choose resolution for the actual display and zoom requirements. Compare compressed versions with originals on a real device. Excess compression removes detail; unnecessarily heavy files slow browsing. Keep source images for future exports.
Add useful context
Alternative text should describe meaningful content, such as “Green ceramic mug, inside view”, rather than a list of search phrases. After publishing, switch variants and verify that names, descriptions and images agree. Check mobile thumbnails for accidental cropping of important details.