SEO
SEO titles and meta descriptions: store examples
Write clear titles for categories, products and guides. Practical metadata examples, common mistakes and checks to perform after publishing.
A page title and description should communicate its actual content. Decide whether the page is a category, product or guide before writing metadata.
Identify the page clearly
A fictional workshop might use “Handmade ceramic mugs | Studio” for a category, “Green 300 ml mug — Forest | Studio” for a product and “How to choose a coffee mug capacity” for a guide. Each serves a different purpose.
Expand the topic in the description
For example: “Explore the green Forest mug, with a 300 ml capacity. Check dimensions, care instructions and available variants before choosing”. Replace all details with verified facts. Avoid delivery or availability promises that depend on changing conditions.
Avoid common mistakes
- Identical titles across products.
- Comma-separated keyword lists.
- Expired promotions.
- Promises unsupported by the page.
- A brand name appended repeatedly.
Preview different widths without treating a character count as a display guarantee.
Search may choose a different title
The title element is a signal rather than an instruction to display identical text. See Google's title-link documentation. Keep metadata, headings and visible content consistent.
Check after publishing
Open the actual URL without an admin session. Inspect its tab title, metadata and language. Make sure a product did not inherit the home page description. Record substantial changes and compare similar queries over time rather than reacting to a single impression.